https://theprint.in/world/amazon-bans-s ... ps/382439/Mein Kampf has enjoyed unusual popularity in India. According to a report, the English edition of the book, published by Jaico, sold over a hundred thousand copies between 2003 and 2010. It has also been translated into Hindi, Gujarati, Malayalam, Tamil and Bengali.
R.H. Sharma, Jaico’s chief editor had said in 2009, “The initial print run of 2,000 copies in 2003 sold out immediately and we knew we had a best-seller on our hands. Since then the numbers have increased every year to around 15,000 copies until last year when we sold 10,000 copies over a six-month period in our Delhi shops”.
In an interview with BBC, Hitler expert Daniel Pick from the University of London revealed that digital versions of Mein Kampf enjoyed great popularity in India.
Pick explained that the digital version provided anonymity to the reader who otherwise would feel uncomfortable reading a hardcopy of a book like this.
Mein Kampf's "unusual popularity" in India
Mein Kampf's "unusual popularity" in India
Re: Mein Kampf's "unusual popularity" in India
Earlier reports on this phenomenon (one below from 2009) said that it was being studied as a
“business model”.
https://www.telegraph.co.uk/news/worldn ... Kampf.html
I’d be curious to know if the Jaico edition was
edited or crafted in some way to appeal to Indian
readers.
“business model”.
https://www.telegraph.co.uk/news/worldn ... Kampf.html
I’d be curious to know if the Jaico edition was
edited or crafted in some way to appeal to Indian
readers.